A new generation of trade buyers researches suppliers using ChatGPT, Perplexity, and Google AI — not just Google Search. We structure your content, citations, and authority signals so your coffee business gets cited by name.
For years, showing up on page one of Google was the goal. It still matters — but a significant and growing share of B2B research now starts with a conversation with an AI tool.
A roaster looking for a new green coffee supplier doesn't just google it anymore. They ask ChatGPT. An importer researching equipment options asks Perplexity. A cafe group looking for a wholesale partner asks Google's AI Overview.
If your business isn't structured to appear in those answers, you're invisible to that buyer — even if you rank well on traditional search.
Trade buyers ask AI extremely specific questions about origin, process, certification, and relationships. If your content doesn't answer them, a competitor's will.
"Which importers source directly from Chiang Rai smallholders?" — AI tools answer this from published content. If your origin story, farm relationships, and sourcing process aren't documented online, you won't be cited.
"Which green coffee suppliers are Rainforest Alliance certified in Thailand?" — Certifications are high-value GEO signals. Structured data and dedicated certification content dramatically increases citation frequency.
"Best espresso machine suppliers for new roasteries in Australia" — Equipment and packaging suppliers are increasingly found through AI. B2B buyers use it to shortlist vendors before ever visiting a website.
"Wholesale specialty coffee roasters supplying cafes in Melbourne" — Local and regional wholesale queries are exploding in AI tools. Roasters without GEO-optimised wholesale content are losing accounts before the first call.
GEO is a systematic process — not a one-off fix. Here's exactly what we do and why each step matters.
We start by testing how your business currently appears — or doesn't — across ChatGPT, Perplexity, Google AI Overviews, and Gemini. We run the exact queries your trade buyers are asking and document where you're missing, where competitors are being cited, and what content gap is causing it. This audit is free for new enquiries.
We identify every question your buyers are asking AI tools — segmented by buyer type (roaster, cafe, importer, exporter) and buying stage (discovery, shortlisting, verification). This becomes the content blueprint for your GEO strategy. Coffee-specific queries are very different from generic B2B queries — we know the difference.
AI tools cite content that demonstrates genuine expertise, specificity, and trustworthiness. We write and publish content structured around your origin story, sourcing relationships, certifications, processing methods, and trade credentials — the exact signals AI models use to decide who to recommend. Thin, generic content gets ignored. Detailed, specific, authoritative content gets cited.
We implement coffee-specific schema markup — Organisation, LocalBusiness, Product, and custom properties for origin, certifications, and service areas. Structured data is one of the clearest signals you can send to both traditional search engines and AI crawlers. Most coffee sites have none at all.
AI tools weight their recommendations based on how frequently and authoritatively a business is mentioned across the web — trade publications, industry directories, origin databases, press, and partner sites. We build a targeted citation programme across the coffee-specific sources that AI models actually use when forming recommendations.
We track your citation frequency across AI platforms every month — running standardised query sets and documenting whether your business is being mentioned, how prominently, and in what context. You get a clear monthly report showing your GEO visibility trend over time, alongside recommendations for the next month's content priorities.
We optimise for visibility across all major AI search platforms, not just one.
Over 100M active users. Increasingly used for B2B supplier research, product recommendations, and market discovery. The highest priority GEO target for most coffee businesses.
The preferred research tool for trade and professional buyers. Perplexity cites its sources — getting cited here drives direct referral traffic as well as brand authority.
Appears at the top of Google search results for commercial queries. Displacing traditional organic results for an increasing share of buyer-intent searches.
Deep integration with Google Search, Maps, and Shopping. Critical for businesses targeting buyers who use Google's ecosystem for research and discovery.
Embedded in Bing, Edge, and Microsoft 365. Significant reach among enterprise and procurement buyers — particularly relevant for large wholesale and equipment accounts.
The AI search landscape is evolving fast. Our GEO methodology is platform-agnostic — content and citations that work for today's tools will work for tomorrow's too.
GEO and traditional SEO share many foundations but target different outcomes. You need both.
We offer both as standalone services or as a combined programme — most clients see the strongest results when GEO and SEO are run together.
The queries vary by business type — our GEO strategy is tailored to the exact questions your buyers are asking.
Get cited when cafes and restaurants search for wholesale partners. AI queries like "best wholesale specialty roasters in [city]" are already driving account discovery.
Roasters increasingly use AI to shortlist importers by origin, process, and certification. Be the importer that gets recommended — not the one that gets missed.
International buyers use AI to research origins and processing methods. Your mill's story, relationships, and quality credentials need to be AI-readable to drive enquiries.
New roasters and cafe owners ask AI which equipment to buy and who to buy it from. A GEO programme positions your brand as the recommended choice in those conversations.
Roasters ask AI for packaging recommendations. If your sustainable credentials, lead times, and minimum order quantities are structured correctly, you get cited.
Travellers ask AI for coffee farm tours, origin experiences, and cupping events. GEO puts your experience on the itinerary before guests even open a booking site.
For most coffee businesses starting from scratch, we see initial citation appearances within 6–10 weeks of the first content going live. Meaningful, consistent citation frequency typically builds over 3–4 months. GEO compounds over time — the earlier you start, the greater the advantage over competitors who haven't begun.
No — and anyone who guarantees specific AI citations should be treated with caution. AI tools make their own decisions about what to cite. What we can guarantee is that we build every signal — content, schema, citations, entity authority — that the evidence shows influences those decisions. We track and report your visibility honestly every month.
Significantly different. Random blog content rarely influences AI citations. GEO requires content structured around specific entity signals — your business as a named, authoritative entity with documented relationships, credentials, and expertise. It also requires off-site citation building and technical schema implementation. Blog content is one component, not the whole strategy.
No — GEO and traditional SEO are complementary. Many of the content foundations that improve GEO visibility also improve traditional rankings. We recommend running both together for maximum coverage. We offer traditional SEO as a separate service and can combine both into a single monthly programme.
We run standardised query sets across ChatGPT, Perplexity, Google AI Overviews, and Gemini each month — the same queries your buyers are actually asking. We track whether your business is cited, how prominently, and in what context. You get a monthly report with clear before/after tracking so you can see exactly how your AI visibility is growing.
We'll run a free GEO visibility audit for your business — testing how you appear across ChatGPT, Perplexity, and Google AI for the queries your buyers are actually asking. No obligation.
We work across time zones — UK, Australia, and Southeast Asia. Reach us whichever way suits you best and we'll get back to you fast.