Coffee SEO is a specialist discipline. Origin terms, certification keywords, wholesale buyer intent, trade buyer behaviour — we know how this industry searches and we build strategies around it.
Generic SEO agencies treat coffee like any other e-commerce vertical. They optimise for high-volume consumer terms and ignore the B2B buyer journey entirely — missing the wholesale accounts, trade buyers, and import/export relationships that drive the most revenue.
Coffee has unique keyword categories that general agencies don't recognise: origin terms, varietal searches, process method queries, certification-specific searches, and trade buyer intent terms that convert at much higher value than retail traffic.
We've built SEO strategies for roasters in New Zealand, Australia, and the UK. We know which terms convert wholesale accounts, which content builds credibility with trade buyers, and how to structure a coffee site so both search engines and AI tools understand what you do.
Comprehensive keyword mapping across retail, wholesale, trade, origin, and certification search categories — segmented by buyer type and market (AU, NZ, UK, ASEAN).
94% of coffee business websites have at least one critical technical SEO issue. We find and fix them — site speed, crawlability, indexation, Core Web Vitals, duplicate content, and more.
A content plan built around your buyer's search journey — from discovery to decision. We write it, publish it, and structure it for both traditional search and AI citation.
The content category most coffee businesses neglect entirely. Detailed origin pages, varietal profiles, certification explainers, and process content that ranks and builds trade authority.
Industry-specific link building through coffee publications, trade directories, origin databases, and partner sites — the sources that actually move rankings for coffee businesses.
Clear, jargon-free monthly reports showing ranking movements, traffic trends, and content performance — with honest commentary on what's working and what needs adjusting.
Traditional SEO covers Google and Bing. GEO covers ChatGPT, Perplexity, and Google AI Overviews. The content foundations overlap significantly — running both together delivers coverage across every channel your buyers use, for less than running them separately.
Technical fixes and on-page optimisation can show results within 4–8 weeks. Content-driven ranking improvements typically take 3–6 months to compound meaningfully. We set realistic expectations from the start and show progress at every stage.
Both — and we treat them as distinct strategies. Retail SEO targets consumers searching for coffee to buy. Wholesale and B2B SEO targets cafes, restaurants, and trade buyers searching for suppliers. The keywords, content, and conversion goals are completely different. We build a strategy that serves both audiences for your business mix.
Yes — most SEO work happens on existing sites. We don't require a rebuild to start improving your rankings. If technical issues are severe enough to warrant a rebuild, we'll tell you honestly and can handle both together.
Traditional SEO targets Google and Bing search rankings — the blue links people click through to your site. GEO (Generative Engine Optimisation) targets AI tools like ChatGPT and Perplexity — getting your business cited in AI-generated answers. Both matter, they share content foundations, and we recommend running them together for full coverage.
We'll run a free SEO audit of your current site — identifying your biggest technical issues, keyword gaps, and content opportunities. No obligation.
We work across time zones — UK, Australia, and Southeast Asia. Reach us whichever way suits you best and we'll get back to you fast.