The coffee industry runs on relationships — but relationships don't build themselves. We create and run targeted outreach programmes that put your product in front of the right buyers, consistently.
Every roaster we've worked with has the same problem: exceptional product, a handful of wholesale accounts from word of mouth, and no systematic way to grow the pipeline. The same is true for equipment suppliers trying to reach roasteries, and importers pitching roasters on new origins.
Cold outreach in coffee has a bad reputation because it's usually done badly — generic emails, wrong contacts, no follow-up. Done well, with the right targeting, the right message, and the right timing, it's still the most effective way to land new wholesale accounts.
We know the coffee industry. We know how cafe owners think, what roasters care about, and what makes an importer pitch credible. That industry knowledge is what separates our outreach from a generic email blast.
We run two distinct outreach programmes — wholesale development for roasters, and trade sales outreach for equipment and packaging suppliers.
Systematic outreach to cafes, restaurants, offices, and hotels on behalf of specialty roasters looking to grow their wholesale account base across AU, NZ, UK, or ASEAN.
B2B outreach to roasteries, cafe groups, and hospitality buyers on behalf of equipment, packaging, and wholesale supply businesses.
Coffee outreach isn't one-size-fits-all. The channels that work in Melbourne are different to those that work in Bangkok or London. We know the difference.
Carefully written, personalised email sequences — not mail merges. 3–5 touch points with genuine value at each stage. Works best for UK, AU, and NZ markets where email is the primary B2B channel.
Essential for ASEAN markets. WhatsApp is how cafe owners and roasters communicate in Thailand, Malaysia, Singapore, and Indonesia. We build outreach sequences that respect local communication norms.
For equipment suppliers and importers targeting procurement managers, F&B directors, and roastery owners. LinkedIn connection + message sequences that build relationships before pitching.
We set up and manage a simple CRM so every prospect, response, and follow-up is tracked. You get a clean pipeline view and monthly report — no leads ever falling through the cracks.
We define your ideal prospect — cafe size, location, style, spend level, existing supplier relationship — and build a targeted list. Quality over quantity every time.
We write all outreach copy — email, WhatsApp, LinkedIn. Every message is reviewed and approved by you before anything goes out. No surprises, no off-brand messaging.
We run the outreach, handle initial responses, book calls and sample requests, and pass warm leads to you when they're ready to discuss an account.
Monthly pipeline report with open rates, response rates, and conversion data. We refine the targeting and messaging each month based on what's working.
Your outreach drives interest. But what happens when a prospect calls or messages out of hours? Our AI voice and chat agents handle inbound wholesale enquiries, qualify leads, and book calls — so you never miss a hot lead while you sleep.
Done badly, yes. Done well, no. The difference is personalisation, relevance, and respect for the recipient's time. We never send generic blasts. Every sequence is targeted, personalised, and built around genuine value — introducing your product to buyers who are genuinely likely to be interested. We'd rather contact 50 highly relevant prospects than 500 random ones.
It depends on your market, product, price point, and existing brand recognition. We don't promise specific account numbers because the variables are too significant. What we can tell you is that targeted coffee outreach consistently outperforms passive inbound alone — and we report the numbers honestly every month so you can evaluate the ROI.
Australia, New Zealand, the UK, Thailand, Singapore, and Malaysia are our primary markets. We can also run outreach in other ASEAN markets and internationally — get in touch to discuss your specific target geography.
No — that's the point. You approve the prospect list and all messaging upfront, then we run it. You only get involved when there's a warm lead ready to talk. Monthly reporting keeps you across everything without needing to manage it yourself.
Book a free 30-minute call. We'll talk through your target market, ideal buyer profile, and what a realistic outreach programme looks like for your business.
We work across time zones — UK, Australia, and Southeast Asia. Reach us whichever way suits you best and we'll get back to you fast.